When NOMAD was approached by Sephora to launch their new bath collection, new creative buttons were pushed as we delivered a truly one-of-a-kind activation themed to fit a very specific combination of colour, energy, vibrance and youthful playfulness.

We transformed their Dubai mall outlet’s floor space into a non-stop extravaganza of themed feasts for the senses from throughly enjoyable bath-themed games to frenetic energised dancers that encouraged crowd participation to a fantastic bath-mixing DJ station all of which served to change a normal retail space into a carnival that completely enchanted people and had crowds jumping for joy