MINI is a distinctively different brand and its singular corporate identity is all about, youth, vitality, sportiness, style, art and music.

MINI’s regional office tasked NOMAD, with a challenge; to deliver a strong brand representation in a road show format where, in addition to test drives, the brand’s fans in the region could partake of a cross section of experiences that reflected the essence of MINI. Each activity station at every Yalla MINI activation was conceptualised by NOMAD to inspire and tie in with not just a brand but facets of a lifestyle from art, decor, playfulness and the singular MINI driving experience.

NOMAD Delivered