NOMAD was tasked with conceptualising an event by Mercedes Benz that perfectly represented the new C-Class Coupe. New lines and a fresh sporty more agile look coupled with an animal dynamism became the template by which we approached this undertaking.

Highlighting the genetics of the brand’s unique corporate identity, we delivered a one of a kind launch event at Dubai’s Design District. Introducing guests to their product in a unique way in an innovative setting, we sought to share both the product’s state-of-the-art technological advances as well as the newer sportier incarnation’s “instant thrill” factor.

Guests were treated to a gala evening with the product as the centrepiece along with a glamor photoshoot set

In addition to this, the venue perfectly reflected the C—Class Coupe juxtaposition; technological advance as a triumph of art and design.