Conducted along the memorably scenic Bar-Al-Jissa stretch of road, this product launch and test drive media event brought together the finest regional journalists and introduced them to KIA Motor Company’s flagship model.

Chosen not just for the idyllic vistas but to specifically put the product through its paces to demonstrate both its capabilities, and to highlight the sumptuous, luxurious feel of the car while navigating the hilly terrain.

The event itinerary began with a press conference followed by a professionally managed and well executed test drive delivered with precision and the guest journalists enjoying a gala dinner at the days close with a product Q & A session with the brand’s principals.