BMW approached NOMAD to provide a series of unique driving experiences for their 6 & 7 series cars across the GCC. We delivered the BMW Tour of Supremacy with consistently positive responses in each market. With exclusive invitations to each closed door event, participants were hosted in a luxury VIP space reminiscent of the car’s interior with the same template applied to artistic lighting, music delivered via visually stunning Bang & Olufsen systems providing immersive sound experience as they enjoyed hors d’oeuvres after being greeted by hosts and hostesses with refreshing cold towels and getting them registered. After a safety briefing, they were escorted to their vehicle of choice and took a test drive in each convoy to experience the capabilities of both the 6 and 7 series.