The mandate for this event was to bring together all the brand managers of Davidoff in the region and give them a true adventure filled experience. This was done in order for them to understand the Davidoff adventure brand as it was being introduced into the market for the very 1st time.

NOMAD developed a special program where we flew down all the brand managers to Singapore and created a 3-day team building and adventure program for them. This program was specifically developed to test their ability to work together as a team. Exciting team building events were planned outdoor which finally culminated in a fantastic motorcycle tour across Singapore at night.

The grand finale was finding a remote little Chinese restaurant in the middle of Singapore’s local district on their own and bringing their adventure to a close, hence getting a better understanding of the brands positioning, prior to returning to their markets and applying that experience.