ABOUT

ASSAD MASOUD

ASSAD MASOUD

CEO

I spent 10 years in the Automotive Industry representing a multinational premium automotive brand and managing their launches and experiential product activation across 34 markets in the Middle East and Africa, and I was left frustrated by the level of service I got as a client with various agencies that we contracted with to deliver our events.

That led to the creation of NOMAD, an experiential agency that would connect brands with people and places creatively, and one that would deliver a quality service and deliver on brand expectations across all challenging markets.

Today we represent 18 of the top 100 brands in the world, some are the leading brands in their industry and they all have entrusted NOMAD with their work.

The last decade has matured NOMAD into the agency I was looking for as a client back in the day.

I am very proud of our work and of our team for living up to our clients’ expectations and to the standards I have set.

To all NOMADS; NEVER STAND STILL

That will always define us as a hard working, creative and passionate team.

JEANETTE MARBACH

JEANETTE MARBACH

GM Events & Production
OMAR SARIEDDINE

OMAR SARIEDDINE

Managing Director of Abu Dhabi Branch
NIHARIKA SINGH

NIHARIKA SINGH

Head of Events

Niharika Singh is a Senior Events Coordinator with over six years of experience in the events industry where she specialises in event planning, direction and content management.

Niharika started her events career in 2010 in the fashion sector where she worked with some of India’s leading fashion designers. She then moved on to corporate events before joining NOMAD in 2014. Nihakira has worked with some of the world’s largest brands, including: Mercedes Benz, DLF India, amfAR, MINI, KIA, L’Oréal, LG, HERO and Samsung.

Niharika loves reading in her leisure time. Hailing from India, her immense love for cricket is pretty obvious. She is also a big time movie buff and loves listening to music.

MAYANK MISHRA

MAYANK MISHRA

Business Development Manager
HAMZA ZAID

HAMZA ZAID

Senior Operations Manager

He lives by the quote: “A practical thinker always finds ways to surpass challenges”.

Hamza is an adventurous, off-roading, automotive enthusiast and event professional with over ten years of experience in the Middle East. He specialises in crafting and building automotive obstacle tracks, mapping and conducting test drives and executing roadshows.

In his current role as Senior Operations Manager, Hamza has delivered projects for more than 37 automotive and corporate brands across the GCC and in Europe.

A well-travelled Kenyan, Hamza has lived in Dubai since 2003, and watched the city transform into a metropolis.

 

ATIF RAUF

ATIF RAUF

Production Officer

His favourite quote is, “Treat others the way you would want to be treated.”

Atif Rauf, originally from India, has more than 10 years of experience in Marketing, Finance and Procurement. Since his move to Dubai five years ago, he has worked as a Procurement Specialist for Trading, Production and Event Management Companies. He now holds the title of Purchasing Coordinator in NOMAD Events Production Department.

RAEL EDWARD PERRINS

RAEL EDWARD PERRINS

Manager - Event Operations

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living” – Nelson Mandela

With a background in Public Relations and Fit Out, Rael is one of NOMAD’s top Event Coordinators.

Originally from South Africa, Rael brings over eleven years of management experience to his role having worked in the field in both South Africa and the UAE.

A true NOMAD, Rael is a passionate traveller, which helps him adapt to the ever-versatile events industry and the cosmopolitan hub that is Dubai.

NASSER AMOUR

NASSER AMOUR

PR Officer

Originally from Tanzania, Nasser has been living in Dubai for the past 35 years. As PR Officer, he is responsible for processing employee visas, coordinating medical checks and renewing and applying for visas.

As an avid sportsman, he passionately follows the Real Madrid team. Nasser’s favourite comes from the infamous football legend, Christiano Ronaldo, “Don’t let small obstacles get in the way of being victorious. Remember you are stronger than the challenges you face”.

NOÉMIE MARION

NOÉMIE MARION

Event Manager

Assistant Events Coordinator, Noémie Marion is a Hospitality Management graduate with over three years of experience in the hospitality and events industry. A self-described ‘responsible, multi-tasker,’ she excels in guest relations, engagement activities, event logistics, and travel coordination.

Noémie was born a globetrotter, and has lived in Belgium, the Ivory Coast, Democratic Republic of Congo, and South Africa. Her nomadic lifestyle has given her a passion for travelling and meeting new people, and most importantly has helped her adjust quickly to different lifestyles.

Noémie has lived in Dubai for the past year where she is currently completing her Masters in Hospitality Management.

RASHID BALUCH

RASHID BALUCH

Sales/Operations Officer

Passionate, energetic, extroverted and friendly, Rashid has boundless enthusiasm for events and brings positivity to everything he does. The resident crash test dummy with a brain, it’s always fun to have him about.

With a diverse background, including Applied Biochemistry, Engineering, Events Field Operations, and Sales, Rashid excels at team building, creativity and being the MC for events.

Rashid is Kenyan and has been living in Dubai for eight years. He is an avid reader of fantasy fiction, a gaming enthusiast and a practitioner of a handful of martial arts.

BASSEM ISKANDER

BASSEM ISKANDER

Senior Events Coordinator
ROSEANNA FERNANDES

ROSEANNA FERNANDES

Events Coordinator
NAJMA VEERAN

NAJMA VEERAN

Admin/HR/Purchasing Officer
HAIDER ALI

HAIDER ALI

Finance Manager

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